Heather Griffiths

9 Ways a Website Copywriter can Build Trust

A website copywriter knows that building trust is essential to any marketing strategy. No transaction can be performed without trust. In fact, without it, your business simply wouldn't function. In internet marketing the trust element is intrinsically ... Read >

10 Ways to Use Web Content Writing to Connect with your Customers

When it comes to web content writing, there’s more to life than just articles. Here are some ways to expand and widen your content marketing strategy and better connect with your potential customers. Whitepapers A whitepaper is a topical report o... Read >

Writing for the Web - What we can Learn from Jakob Nielsen

Web usability guru Jakob Nielsen’s studies offer valuable insight into the nature of successful writing for the web. This article summarises areas of Dr Nielsens research most relevant to website copywriting and examines what we can learn from it. â... Read >

Revealed - Two Most Powerful Words of a Website Copywriter

For those who don’t employ a website copywriter, here’s a little helping hand. There are two little words that can have a dramatic impact when inserted into your website copy. This article discusses the power of the words you and free to make your w... Read >